When Stars Help Teach Children: 15 years of ETV

Jenie Catiis-Chan

It is an image that would always be part of any young mid-90s student – Christine Bersola (now Babao)” in her hot pink vest, helmet and yellow tights as she and her team get ready to “investigate” in the name of science. Playing Anatom in the daily science show Sine’skwela from 1994-1998, Tintin creatively explained to kids the circulatory system and a gamut of lessons in science through songs, skits and attractive visuals. Through Educational Television, children’s comprehension to lessons is raised by 25%. Today’s yuppies or GenXers can easily sing “Tayo na sa Sine’skwela, tuklasin natin ang siyensya, buksan ang pagiisip tayo’y likas na scientist” with music written by maestro Ryan Cayabyab himself.
Nevertheless, ETV has always been such a daunting task. People behind this campaign must ensure the quality of programs through rigorous research and accurate cascading of lessons. Thanks to ABS-CBN Broadcasting Network as they provided airtime.
As it celebrates its 15th year, ETV renews its commitment to use power and media in service of young audiences.