In 1989, the ASB-CBN Broadcasting Corporation made a corporate commitment to the public by establishing the ABS-CBN FOUNDATION INC., non-stock, non-profit organization. Initially, AFI's chief concerns were to generate welfare funds by broadcasting the situations of those in dire need of assistance and ensuring the proper allotment and utilization of solicited help. Eventually, AFI restructured itself to accommodate a more developmental approach affecting strategic sectors of society. This all-around developmental approach became a model for its mission to provide a better quality of life for every Filipino in general and every Filipino child in particular. All developmental programs for the grassroots now carry a significant slant targeted to directly benefit children.

    With its Educational television programs, strated in 1994, the Foundation seeks to provide state-of-the-art value-laden shows like "Bayani", "Hirayamanawari", "Math-tinik", "Sine'skwela", "Epol/Apple", and "Pahina." The very popular Bantay Bata 163 program was launched February 1997 followed in July 1998 another media-based hotline "Bantay Kalikasan" geared towards environmental awareness. To provide livelihood opportunities to the "poorest of the poor" members of the Philippines society, the Foundation formed the Bayan Microfinance program in May 1997.

    Sagip Kapamilya expanded its operation relief during times of disasters and now includes training, rehabilitation, and prevention components.

    AFI's programs and services seek to uplift the way of life of the Filipino people in order to create a better world for its children.